Several of our customer families have adopted the practice of naming each year's vintage after a specific family member. The 2025 is the JULIA VINTAGE. The 2026 is the FELIPE VINTAGE. The 2027 is the GRANDMOTHER ROSE VINTAGE. The name lives on the back label in small italic foil, below the standard vintage year. The brand line on the front remains the family name; the vintage line on the back identifies whose year this one is.
Why it works
The named vintage is a small recognition. It does not cost the family anything to add. It does, in practice, become the family's most affectionate convention. The 2025 JULIA VINTAGE is opened on Julia's birthday in 2026 and the family has a small annual ritual around the bottle that costs nothing to maintain and yields fifteen years of meaning.
Who to name
Families have named vintages after newborns, after retiring patriarchs, after relatives who passed, after the year a marriage was made, after the year a house was bought. The pattern is to choose someone whose year the family wants to mark. The recognition does not need to be earned; the recognition is the gift.
Design
Italic Cormorant Garamond, twenty-four to twenty-eight point, in the same soft ink as the back-label legend. We discourage all-caps, oversized, or front-label vintage names. The convention reads as quiet when it is small. When it is large it reads as branding, which defeats the purpose.