One of the most common gift orders we receive is from a son-in-law, or daughter-in-law, designing a bottle for the in-laws. The bottle is given at the second Christmas after the wedding. The bottle is wrapped at the in-laws' tree. The label has the in-laws' family name in foil, not the gifter's. The crest is the in-laws' family. The gifter is, for the duration of the bottle, recognizing whose family they have married into.
The brand line
The brand line is the in-laws' family name. RESERVE is appended by the renderer in foil. The bottle reads, for example, MARTINELLI RESERVE rather than the gifter's name. This is the single most important design decision in the in-laws gift bottle. The gifter is honoring the receiving family. The label is the receiving family's.
The case for repeating
The strongest in-laws gift programs repeat every year. The second year is the moment the gift becomes the ritual. The in-laws begin to expect the bottle. The bottle becomes the in-laws' Christmas wine. By the fifth year the family has the bottle on the table at every holiday, and the gifter has, without ever announcing it, become the steward of the family's wine tradition.
The quote line
Use the quote line for the in-laws' family motto, the family street, the patriarch's nickname. A phrase that means something to the in-laws and not to anyone else. The italic serif in a soft foil. The receiving father-in-law sees the quote on the back label at Christmas and recognizes it from a story he told ten years ago. The bottle has done the social work.