Most couples choose the wedding wine label before they choose the venue's table treatment. The decision is reversible; we can adjust the foil tone and the ink in the final design pass before printing. The strongest wedding labels are coordinated with the venue's specific light: warm tungsten light wants antique gold foil and warm cream paper; cool natural light at a beachfront venue wants champagne foil and a slightly cooler cream.
The cream
Our default cream is a slightly warm off-white that reads as ivory in most lights. We offer a cooler cream for venues with significant cool natural light, and a deeper kraft-warm cream for tungsten-heavy ballrooms. The customer can see a small fabric swatch of the actual paper before approving the print run.
The foil
Antique gold for warm-light venues, champagne for cool-light venues. A few customers have chosen rose foil for spring weddings; the rose foil reads as feminine and sweet, which is appropriate for some and over-sweet for others. We discourage silver foil at outdoor weddings; silver reads as cold under sunset light. Antique gold is the safest default.
The table treatment
Coordinate the cream of the label with the linen of the table. A cream linen with an antique gold label reads as restrained luxury. A white linen with a cream label reads as harmonious. A bright color linen with a cream label reads as contrast, which can work but requires deliberate art direction. We recommend the couple bring a linen swatch to the design session.