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Weddings

The Vow Renewal Bottle: Ten, Twenty, Thirty Years On

On the bottle that reuses the wedding label and updates only the date.

The vow renewal customer has the original wedding label on file, the brand line is the household's name, the crest is the household's crest. The renewal bottle reuses both. Only the back-label dedication and the quote line update. The renewal bottle reads as the wedding bottle's grown-up edition.

Back-label dedication

ON THE THIRTIETH OF FELIPE AND JULIA, in italic foil. Soft ink. Vintage year reflects the year of the renewal. The original wedding year remains on the front as the founding SINCE 1996. The bottle carries thirty years of marriage on its surface without crowding.

The quote line

Update the quote to a line that has accumulated meaning across the marriage. A phrase the children quote. A line from the renewal of the vow. A single Latin tag the couple has used at every anniversary. The renewal bottle is the bottle that has the most license to be sentimental, because thirty years has earned it.

The number of bottles

Renewal events tend to be smaller than weddings, often forty to fifty guests. Forty-eight bottles is calibrated almost exactly. Two reds and two whites per table of eight, with backup. The renewal bottle benefits from the same restraint we recommend for the wedding bottle. The history is on the back; the front of the label is quiet.

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