Corporate holiday gifts have traditionally been either a generic gift basket from a corporate gift service, or a high-end bottle of wine purchased from a wine shop and individually wrapped. The first is forgettable. The second is expensive at scale. The custom-label corporate wine program sits between the two on cost and well above both on memorability.
Generic gift baskets
Corporate gift services typically charge eighty to one hundred and twenty dollars per recipient for a curated basket. The basket is recognizable as a corporate gift, often arrives in a generic box with the corporate gift service's branding, and is rarely remembered after the holiday season. The recipient appreciates the gesture and recycles the box within a week.
Wine-shop bottle
A high-end retail bottle for a corporate gift typically costs eighty to one hundred and fifty dollars per bottle, plus shipping and individual gift wrap, plus a card. Per-recipient cost lands at one hundred and twenty to two hundred dollars. The bottle is appreciated but rarely connected back to the gifter; the giftee remembers the wine, not the source.
Custom-label program
Our standard forty-eight bottle program at two thousand five hundred dollars is approximately fifty-two dollars per bottle. With concierge delivery, hand-tied tags, and a custom note from the corporate sender, the per-recipient cost lands at sixty-five to seventy-five dollars including all accessories. The bottle carries the corporate brand in foil. The recipient remembers the gifter every time the bottle is poured, which is most often around the next year's holidays.
The continuity
Corporate gift programs benefit enormously from repeating year over year. The same brand line, the same crest, only the vintage moves. By year three the recipient has three bottles of the same label on the shelf and the corporate brand has become a recognized object in the recipient's home. The cost per impression compounds favorably.